Rapid buses do tremendous work in the Vancouver metropolitan area’s public transport system. With their high speeds and high capacity, they move huge numbers of people over long distances, along six corridors connecting with the city’s famous SkyTrain aerial rail system.
In 2018, JWA provided advice on branding and communication for the relaunch of the rapid buses, then called “B-Line” routes. Ultimately, this resulted in the development of a new “RapidBus” brand.